Analyzing Fundraising Software Costs

Costs can vary substantially depending on the vendor you choose and the size of your organization. Luckily, today there is a wide assortment of choices.

There are several cost areas to consider, such as modularity vs. complete package, long-term cost of ownership, ASP/SaaS vs. Purchase options, and the costs of ancillary items such as training, support and data conversion.

The chart below provides a guide to what you can expect to pay for fundraising software.

 

Donors Purchase Est. Cost Range ASP* (Monthly) Annual Support (Including Software Updates) Implementation Costs
< 5,000 $2,000-$5,000 $50-$100 $600-$1,500 $500-$1,000
5,000 – 50,000 $4,000-$20,000 $125-$365 $800-$3,500 $800-$2,000
50,000 + $10K-$100K $475-$800 $1,500-$10,000 $1,000-$5,000

 

*ASP vs. Purchase
An alternative to purchasing fundraising software is "subscribing" for the use of a Web-based fundraising package. Vendors who offer this are called Application Service Providers or ASPs. Another term for this type of software distribution is Software as a Service or SaaS. ASP’s and SaaS’s dramatically lower the upfront investment required of your nonprofit, but can often be more expensive in the long term, since you don’t own the software and will be paying for use each month or year. See ASP vs. Installed Fundraising Software for more information on this topic or download Online Access to Your Fundraising Data: Choosing the Right Approach for help weighing the pro’s and con’s of online access options.

 

Other Costs to Consider

  • Training
  • Updates
  • Data Conversion
Scaled Entry Level Pricing
A few software vendors offer special pricing for small non-profits (typically those with fewer than 1,000 donors). If you fall into this category, be sure to find out if your provider offers their high-end fundraising software to new and smaller nonprofits at reduced pricing

 

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